Great products start with understanding what users are trying to accomplish, how they work today, and what’s getting in their way. When teams share a clear understanding of the problem, they’re better equipped to design the right solution.
I’ve spent 25+ years designing complex software and 14+ years building and leading design teams. I help organizations strengthen their design capabilities, align product strategy around user needs, and create better experiences across complex products and workflows. I’m a hands-on leader who believes great design comes from giving teams the clarity, tools, and support they need to do their best work.
My approach to leadership centers on building strong design teams and creating the conditions for them to do their best work. I partner closely with Product and Engineering to understand user needs, align teams around meaningful outcomes, and establish a shared direction for complex products and workflows.
I believe great design organizations are built on strong foundations, clear direction, and trust. I focus on developing designers into confident product leaders, establishing practices that improve quality and consistency, and creating an environment where teams can challenge assumptions and learn quickly. I also stay hands-on, exploring how AI can accelerate discovery, design, and development while keeping human judgment focused on solving the right problems.
Great products start with understanding what users are trying to accomplish, how they work today, and what’s getting in their way. When teams share a clear understanding of the problem, they’re better equipped to design the right solution.
Strong design practices make great work easier to do consistently. I build the systems, processes, and shared standards that reduce unnecessary friction so designers can focus on solving meaningful problems.
My job isn’t to make design decisions for my team. It’s to help designers develop the judgment, confidence, and skills to make those decisions themselves and lead design conversations with their product teams.
See it in practice
Aligning UX Strategy Across Complex WorkflowsA shared vision gives teams a destination and helps them make better decisions along the way. It doesn’t need to be fixed, but it should provide direction for each iteration and evolve as the team learns.
See it in practice
Aligning UX Strategy Across Complex WorkflowsPeople do their best work when they feel safe asking questions, challenging ideas, and making mistakes. I build trust through honest feedback, open discussion, and a shared commitment to learning.
The goal isn’t to defend our ideas. It’s to make the best decisions with the information we have. I encourage teams to challenge assumptions, use evidence, and disagree constructively so we can move forward with greater confidence.
See it in practice
JTBD/ODI Strategic DiscoveryDeep dives into leadership initiatives that shaped team development, organizational design maturity, cross-team alignment, and strategic clarity.
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Led a cross-team strategic discovery initiative that unified product teams around shared user workflows and measurable outcomes, creating a foundation for aligned product strategy and future vision work.
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Coached a team of six designers through a cross-team UX strategy initiative that translated JTBD/ODI research into current-state stories, vision stories, and workflow-driven roadmap direction across complex security domains.
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Built and scaled a distributed UX team, developed designers, established research and design practices, and integrated user-centered design into an engineering-led product organization.
A selection of professional product design work and independently developed products, reflecting my experience designing complex software and my continued interest in exploring ideas, solving problems, and building things.
Examples of my work simplifying complex technical products and workflows, helping users accomplish their goals through clearer, more intuitive experiences.
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Redesigning the touchscreen experience for handheld fiber optic testing instruments, helping field technicians complete complex testing workflows with greater clarity and confidence.
An exploration of simplifying technical workflows, balancing novice and expert needs, and designing intuitive interactions for demanding field environments.
Project details coming soon
A dashboard that gives engineers and managers real-time visibility into network testing activities, helping them monitor progress, identify issues, and make better-informed decisions across projects.
A network testing interface that helps engineers configure realistic traffic scenarios, monitor performance, and validate how network devices behave under different workloads.
Outside of my professional work, I design and build apps that solve problems in my own life or explore things I’m interested in. They’re also opportunities to experiment with AI-assisted product development, from exploring ideas and designing interactions to building, testing, and refining working software.
A music practice app that helps musicians learn and play along with their favorite songs through tempo adjustment, pitch shifting, and intuitive playback controls. AI-powered stem separation lets users isolate instruments and vocals, adjust individual track volumes, or mute tracks entirely.
An exploration of simplifying complex audio interactions and creating an uninterrupted practice experience.
A guitar learning app that helps players develop fretboard knowledge through short, focused exercises and progressive challenges.
An exploration of interactive learning, immediate feedback, and making repetitive practice more engaging.
A pool maintenance app that helps owners understand their water chemistry, track test results, and determine what adjustments are needed to keep their pool healthy and ready for swimming.
An exploration of turning complex measurements and chemical relationships into clear, actionable guidance.
Project details coming soon
A baking companion that transforms recipes into structured, step-by-step workflows, helping home bakers manage preparation, timing, and execution.
An exploration of interpreting unstructured information and reducing cognitive load during complex, time-sensitive baking activities.
Project details coming soon
A few words from people I've had the pleasure of working with over the years.
My career spans both consumer and enterprise software. I started in e-commerce and consumer technology before spending the last 15+ years leading design teams in complex SaaS, platform, security, and AI-driven products.
I’m a product design leader who pairs strategic clarity with a maker’s curiosity. For more than a decade, I’ve built and coached teams that deliver thoughtful, user-centered products, grounded in consistency, simplicity, and strong design craft.
Outside of work, I stay hands-on, building small iOS apps to solve my own Jobs-to-Be-Done, learning pottery from my wife, quilting her pieced tops on our computerized, long-arm machine, or relearning old-school heavy metal songs on guitar that I used to play as a kid.
These projects keep me experimenting, learning, and connected to the creative process. They’re a reminder that good work doesn’t require burning people out. I’ve seen again and again that when teams have space for life outside the product, the work gets sharper, more thoughtful, and more sustainable.
Whether you’re exploring ideas, looking for a collaborator, or just want to say hello 👋, I’d love to connect and talk about creating great software together.
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